Better insights lead to better outcomes

Name: Better Research and Insight
Address: NZ

Better Research is where intuition meets craft. We get to the heart of how people feel, think, and behave, and turn it into sharp, actionable insight and strategy.

We unlock insights on what your customers think, feel and do

Better Research is led by someone who’s spent their life listening for the things that matter most—and knows how to help others hear them too.

We help you tune into what truly matters to your customers—so you can understand their world more clearly, meet their needs more effectively, and solve the right problems with confidence.

The Better Research Approach

Our approach is rooted in curiosity, empathy, and a deep understanding of people. We use our knowledge of people to uncover and interpret their unmet needs, underlying motivations and drivers of behaviour. Through a better understanding the inner world of your customers, we help you develop customer strategies that better meet the needs of the people you serve.

Some of what you can expect:

Product

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Customer Experience and Understanding

We help you develop a deep, intuitive understanding of your customers, so that your business and organisation can connect in more meaningful ways.

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Behaviour change

We identify solutions your organisation can develop to create positive and sustained behaviour change.

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Communication development

We test and optimise communications to ensure effectiveness.

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Identify unmet needs

We identify opportunities for your business or organisation to better met peoples needs.

Who we have worked with

“Adam is a fantastic researcher and communicator. He has a calmness and warmness which instantly builds rapport with people from respondents to stakeholders.

We’ve partnered with Adam on multiple projects and have a huge amount of confidence in his ability to dig below the surface level responses and get to the implications for our business. He’s able to communicate this back in a convincing, persuasive manner back to internal stakeholders. He has built relationships across our business and has been able to provide insight to help stakeholders with some quite complex issues.”

Warren Marshall, Head of Customer Insights